The firm is focused on long-term relationships with its clients, which drives attractive pricing models. This focus coupled with an awareness of pricing pressures in the IP industry has led to a business model that rejects conventional practices associated with large firms that often times include uncapped projects and unreasonably high billing rates. Instead, the firm has embraced Alternative Fee Arrangements, including NTE (not-to-exceed) and fixed fee structures, particularly for patent preparation and prosecution services. On strategic business-driven projects such as comprehensive IP due diligence matters in connection with M&A activity, reasonable billing rates are used even for the most experienced attorneys. Such cost controls are made possible by keeping infrastructure costs in check, strategic capital allocations and investments, taking advantage of the best technologies to enhance productivity, particularly including state-of-the-art IT infrastructure, and recruiting experienced and driven individuals.